Bine ati venit ! - Infomass 2001-2017 - studii si sondaje autentice x
2007
31 Aug 2007

…….Radio – domenii de interes ascultatori

Extrase din studiul de audienta radio regional

Moldova,  urban peste 60000 loc., Universul: 1065000 persoane (15-75 ani)    Esantion: 1158 persoane, Eroare: +\- 2.9%

Sondajul a vizat obiceiurile de consum radio precum si audienta perincipalelor posturi de radio.

“Ce obisnuiti sa ascultati la Radio?”

 

 

 

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“Care  dintre urmatoarele domenii va intereseaza in mod special?” (cu referire la radio)

 

Da % Nu %
%
muzica 61.2% 38.8%
starea vremii, meteo 55.9% 44.1%
probleme sociale 41.4% 58.6%
probleme de politica interna 37.8% 62.2%
probleme de politica externa 24.5% 75.5%
evenimente sportive 30.4% 69.6%
turism (calatorii si vacante) 20.4% 79.6%
medicina, sanatate, alimentatie 47.2% 52.8%
stiinta si tehnica 19.0% 81.0%
computere, software, IT, Internet 19.6% 80.4%
minoritati, comunitati etnice 3.2% 96.8%
auto moto 14.9% 85.1%
economie, finante, banci, curs valutar, b 25.3% 74.7%
moda, cosmetica, frumusete, intretinere 28.4% 71.6%
viata mondena (viata vedetelor, barfe) 24.9% 75.1%
religie 23.4% 76.6%
familia, viata de cuplu 28.3% 71.7%
copiii si educatia lor 28.0% 72.0%
evenimente/ stiri locale si regionale 30.5% 69.5%
sfaturi/ idei pentru casa si gradina, mesterit / reparat 17.3% 82.7%
paranormal, astrologie 14.7% 85.3%
bucatarie, retete culinare 25.9% 74.1%
publicitate / reclame 6.8% 93.2%
natura, viata animalelor, mediul inconjurator 20.3% 79.7%
criminalitate, infractiuni 15.2% 84.8%
concursuri cu premii 11.6% 88.4%
evenimente culturale, teatru, cinema 20.4% 79.6%
sfaturi juridice, legi 23.5% 76.5%