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Archive for category: Sondaje de opinie

Cercetari cu caracter social sondaje de opinie publica de interes general sau comunitar

2012
21 Aug 2012

…….Raport politic si social Iasi

Extras din Sondaj OMNIBUS IASI

Marime esantion: 725  gospodarii
Tip esantion:  probabilistic
Eroare Iasi: +/- 3.6% cu o probabilitate de 95%.
Selecţia gospodăriilor:  a fost realizată pe baza de pas statistic.
Validare: eşantionul a fost validat pe baza recensamantului general al populatiei
Munca de teren: Toate chestionarele au fost aplicate la domiciliul respondentilor
Cu exceptia zilelor de sambata si duminica, chestionarile s-au  desfasoara intre ora 17.00 si 20.00, pentru oferi sanse egale persoanelor active de a intra in esantion

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2012
01 Feb 2012

…….Profilul primarului ideal in Romania

 

Pentru a identifica profilul primarului ideal, INFOmass a cumulat  12 sondaje electorale proprii , realizate in diferite judete ale tarii (Iasi, Bacau, Piatra Neamt, Satu Mare, Hunedoara, Olt etc).  Au fost analizate 31043 de raspunsuri oferite de 10650 respondenti.

S-a folosit o intrebare inchisa ce a permis respondentilor sa precizeze maxim 3 calitati pe care ei le considera cele mai importante pentru un primar ideal al comunitatii lor.

In primul rand, cinstit

Rezultatele cumulate de la  cele 12 sondaje electorale arata ca primarul ideal trebuie sa fie in primul rand “cinstit”.

“Cinstea” ocupa prima pozitie cu un procent de 22.8% din totalul celor 31043 raspunsuri oferite. De altfel acest atribut a iesit pe primul loc in toate cele 12 sondaje luate in calcul ca baza de analiza.

“apropiat de oameni” si cu  “experienta de conducere”

Pe locul 2 si 3, separate de mai putin de 2 procente au iesit calitatile :

  • “apropiat de oameni” – cu 16.3% din totalul raspunsurilor, plasandu-se in 9 cazuri din 12 pe locul 2
  • “sa aiba experienta de conducere” cu 14.34% din totalul celor 31043 raspunsuri oferite, plasandu-se pe locul 2 in 3 cazuri din 12

In esalonul 2 sunt plasate atribute ca “bine informat”, “destept”, “de incredere” cu procente de peste 7%.

Ultimul loc : “patriot”, “bogat” si “sa arate bine”

Pe ultimele locuri s-au plasat atribute precum “patriot”, “bogat” si “sa arate bine”, cu procente sub 2% si pana la 0.1%.

Rezultate pe municipii

In ciuda diferentelor politice  rezultatele au diferente relativ mici de la o zona la alta. Mai jos se gasesc grafice ce prezinta rezultatele inregistrate pe unele municipii din cele incluse in analiza.

BACAU

 

 

IASI

 

 

SUCEAVA

 

 

PIATRA NEAMT

 

[info] Sondaje coordonate de sociolog-politolog Dan Obreja [/info]

2010
05 Sep 2010

…….Valorile angajatilor din Romania

Client : Universitatea Al. Ioan Cuza Iasi

 Date au fost culese de INFOmass. Analiza a fost realizata de Conf. dr. Livia Baciu
“Al.I.Cuza” Universitatea Iasi, Facultatea de Economie si Administrarea Afacerilor.

Metodologia cercetarii

Marimea esantionului eşantionului: 1003 persoane de peste 18 ani, apte de munca

Tipul esantionului: esantion probabilist, stratificat, bi-stadial

Criterii de stratificare: 8 arii culturale grupate pe provincii istorice,  mediul rezidential (urban-rural) si marimea localitatilor urbane (3 tipuri)

Esantionare: selectie probabilista a punctelor de esantionare pe baza listelor electorale

Numar de puncte de esantionare: 137 puncte de esantionare cuprinzand  strazi, comune si sate  din 88 de localitati.

Selectia gospodariilor: a fost realizata pe baza de pas statistic. Aplicarea chestionarului s-a realizat pe baza chestionarului de preselectie.

Reprezentativitate: esantionul este reprezentativ pentru populatia apta de munca din mediul urban si rural din Romania

Eroare: ± 3 % cu probabilitate de garantare a rezultatelor de 95%.

Validare: esantionul pe baza recensamantului general al populatiei

Interviurile s-au desfasurat la domiciliul subiectilor pe baza unui chestionar structurat

 

INSTITUTIONS AND VALUES OF ROMANIANS – COMPARATIVE ANALYSIS OF HISTORICAL REGIONS

Introduction

Ever  since  1944  Lucian  Blaga  suggested  the  existence  of  a  direct  connection  between  the occupied  space  and  the  way  the  collective  mentality  is  structured;  the  steppe  generates  a collective mentality different from the one created by the hill-valley alternation. Each people is dependent  on the space it occupies, the space history, on its culture; however, the resulting differences should not be discussed in terms of quality (some are better than others) but in differential, specificity terms110. This is the case because, before being a Romanian or a Chinese, a person  has some deep socio-psychological characteristics, which are common to all human beings.

Recent international research focuses mainly on cultural factors which draw a line between economic  performance,  work  discipline,  economic  thinking,  or  the  respect  paid  to  some traditional institutions like property or contracts. Culture influences institutional development. At the same time, the integration of cultural elements within the frame of  the institutions of society is a mechanism which leads to their own persistance111. In this context, it is necessary to be aware of the fact that certain behavior rules have a very slow changing rhythm, finding their origin in immutable cultural factors, while others can change to the extent to which the economic game is more attractive as far as the economic results are concerned. The inherited behavior rules and beliefs  are  constituted  by  and,  at  the  same  time,  reflect  the  cognitive  models  shared  by individuals, thus representing common knowledge in terms of expected and, at the same time, socially accepted behavior. These can hardly be changed and the main  reason for this is the ideology of a social community.

There are two or three dominant cultural patterns as far as the European level is concerned: traditionalism,  modernism,  and  post-modernism.  Of  all  the  European  countries,  Romania  is among the closest to traditionalism112, having the tendency to consolidate its traditional values thanks to the population’s disappointment regarding political, economic and social changes after the  fall  of  the  Communist  regime.  The  Romanian  government  introduced  hesitant  policies, dominated by compromise which brought no feeling of  positive change. As a consequence, the Romanians’ reluctance, as far as the power of state and the newly-created institutions, generally perceived as corrupt and inefficient, maintained socialism-influenced beliefs or managed to push society towards traditionalism and constantly cultivated the tendency towards not accepting the the modernising of values. This is why the analysis of formal-informal institutions in the context of value change becomes much more relevant in Romania’s case.

Methodology

The data gathering method was the survey and the questionnaire was its instrument, applied at a national level, in April 2008, through the INFOMASS IAŞI company.

Of all the procedures used in surveys practice for   sample formation (aleatory, controlled and

mixed sample formation procedure), the mixed sample formation procedure was chosen and the stratified  sample formation method was applied. The strata were delimited according to some qualitative criteria (cultural areas, the residential medium) and quantitative criteria (the size of localities). The sample was  made up of sub-samples, created through selections at the stratum level.

The  following types  of  questions  were  used:  cloze  questions  (multiple  choice  and  dichotomic answers), open questions and partially open questions. Factologic and opinion-based questions were also included. The Likert scale was used to measure the intensity of opinions expressed during the survey.  This is a response scale on which the subject places his/her opinion between „agree” and

„disagree”.

The questionnaire is made up of three parts:

– one part  which contains instrumental values (types of action), using 15 out of the 18 original instrumental values of the Rokeach questionnaire, presented as bipolar statements on a Likert

scale, on which the respondents had to express their approval, disapproval or neutrality;

– one part made up of negative informal institutions supposed to be characteristic to Romanians

(task delay, lack of ambition, taking/giving bribes or „gifts”, neglect and laziness, envy, lack of punctuality, the „assisted” mentality, negative collective identity), all these being presented in the questionnaire in the form of positive statements with the purpose of checking the respondents’ honesty,  considering that they would not overtly admit the fact that they are envious, lazy or oriented towards neglect;

– and one part which comprises a set of demo-economic variables (the level of education, the field of  activity  the subject activates in, the number of family members, monthly income, personal

wealth etc.)

The data analysis was achieved by using a series of statistic methods and techniques: tables, graphs, percents, correspondence analysis, analysis of variance.

Results

As  far  as  the  first  set  of  questions  over  instrumental  values  within  the  Rokeach  value questionnaire is concerned the region analysis is synthesised in table no. 1 where the affirmative

answers are presented in percents.

Table no.1 The Regional instrumental values evaluation

Statement- value Moldova Buuresti Dobrogea Transilvania Muntenia
A 1 / Afectiveness 71 83 94 90 85
A 2 / Ambition 84 67 85,4 85 82,4
A 3 / Obedience 48 35 53,4 61 57
A 4 / Competence 84 69 99 95 87,5
A 5 / Courage 76 44 61 60 60
A 6 / Cleanliness 84 73 98 96,4 91
A 7 / Creativity 57 47 55 55,4 52
A 8 / Independence 78 68 85 80 76
A 9 / Tolerance 57 62,5 80 75 70
A 10 / Inteligence 62 53 61 65 60
A 11 / Politeness 86 78 97 97 88
A 12 / Receptivity 78 48 61 58 61
A 13 / Responsibility 92 75 77 85 85
A 14 / Sincerity 56 45 73 60 72
A 15 / Cheerfulness 45 35 65 44 49

Therefore as far as representative characteristics are concerned, with over 75% positive answers,

the following instrumental values are present in the historical regions:

1.  for  Moldova  –  ambition,  competence,  courage,  cleanliness,  independence,  politeness, receptivity, responsibility;

2. for Bucuresti – affectiveness, politeness, responsibility;

3. for Dobrogea – affectiveness, ambition, competence, cleanliness, independence, tolerance, politeness, responsibility;

4. for Transilvania – affectiveness, ambition, competence, cleanliness, independence, tolerance,

politeness, responsibility;

5. for Muntenia – affectiveness, ambition, competence, cleanliness, independence, politeness, responsibility.

We notice that, at the regional level, the most frequent values (present in at least 4 regions out of

5) are affectiveness, ambition, competence, cleanliness, politeness, responsibility. Values such as sincerity,  receptivity, creativity obtained poor results, which confirms the idea that individual

initiative still needs to be cultivated in the Romanians’ case, for whom the competition mentality

is  not  part  of  the  socially  accepted  values  yet.  The  correspondence  analysis  led  us  to  the following associations between the above-presented instrumental values and regions in table no.

2, where the ٧ sign indicates the presence of the characteristic.

Table no.2 The Association of instrumental values with the Regions

Statement- value Moldova Bucureşti Dobrogea Transilvania Muntenia
A 1 / Afectiveness ٧ ٧ ٧
A 2 / Ambition ٧ ٧ ٧
A 3 / Obedience ٧ ٧
A 4 / Competence ٧ ٧ ٧
A 5 / Courage ٧
A 6 / Cleanliness ٧ ٧
A 7 / Creativity ٧
A 8 / Independence ٧
A 9 / Tolerance ٧
A 10 / Inteligence ٧
A 11 / Politeness ٧ ٧ ٧
A 12 / Receptivity ٧
A 13 / Responsibility ٧ ٧ ٧ ٧
A 14 / Sincerity ٧
A 15 / Cheerfulness ٧ ٧

From the perspective of the two dimensions of the above-mentioned axiological orientations –

traditionalism and modernism or postmodernism, we notice that the region which gathers most of the  modernism characteristics (8, out of which 5, of the most representative, are exclusively found here)  is  Transilvania, which leads us to the conclusion that this region is the closest to modernism.

As far as the questions regarding negative informal institutions – considered to be representative for   Romanians  –  (slink  attitude,  task  delay,  lack  of  involvement,  neglect,  shallowness,

taking/giving  bribes,  laziness,  envy,  lack  of  punctuality,  the  „assisted”  mentality,  negative

collective  mentality)  are  concerned,  the  hierarchy  patterned  by  the  respondents  in  the  five historical  regions is synthetised in table no. 3, by gathering the total agreement and partial agreement percents.

Table no. 3 The regional evaluation of negative informal institutions (%)

Statement- institution Moldova Bucureşti Dobrogea Transilvania Muntenia
B 1 / Slink attitude 9 3 6 6 9
B 2 / Task delay 45 48 56 47 42
B 3 / Lack of involvement 11,4 5 11 6 8
B 4 / Shallowness 22 8 8 5 16
B 5 / Bribery 15,4 11 9 7 9,4
B 6 / Laziness 6 1 1 9 5,4
B 7 / Envy 36 44 40 36 31
B 8 / Lack of punctuality 20,4 7 21 10,4 18
B 9 / „Assisted” mentality 74 60 89,4 74 76
B 10 / Negative collective identity 57 48,4 72 67 63

Thus, a strong negative characteristic, with over 74% of the answers, is the „assisted” mentality

for Moldova, Dobrogea, Transilvania and Muntenia. As far as Bucharest is concerned, this characteristic is present in over 60% of the answers. The negative collective identity is present in

over 50 % of the positive answers in Moldova, Transilvania and Muntenia and in over 72% in

Dobrogea.The task delay characteristic is to be found at the limit between 40 and 50% in all the regions,  the greatest approval percentage being identified in Dobrogea with 56% percent. The well known Romanian envy is not statistically confirmed as a dominant characteristic, the result being between 31% and 44% in all regions.

The  simple  correspondence  analysis  led  us  to  the  following  negative  types  of  behavior

(institutions) associations:

– as far as the „assisted” mentality is concerned the association is made between the „total agreement”  and  Dobrogea  and  Moldova;  Muntenia  and  Transilvania  are  related  to  „partial

agreement”;

– as far as the negative collective identity is concerned, we notice an association between the

„total agreement” and Dobrogea; „I hardly agree” or „neither agreement nor disagreement” and

Bucharest; „total disapproval” or „partial approval” and Transilvania, Muntenia and Moldova;

– as far as the task delay characteristic is concerned, the association was confirmed by „total approval” in the case of Bucharest, while the inhabitants of Transilvania totally disapprove this.

The multiple correspondence analysis led us to the following associations between negative

behavior (institutions) and regions:

– for Moldova – the „assisted” mentality and envy;

– for Bucharest – envy;

– for Muntenia – the „assisted” mentality.

The  corelation  between  the  negative  informal  institutions and  the  respondents’  income

according to the region criterion registered a significant value for:

– for Bucharest– the lack of involvement, shallowness, and the „assisted” mentality;

– for  Dobrogea–  the  slink  attitude,  lack  of  involvement,  punctuality,  the  „assisted”

mentality         and negative collective identity;

– for Transilvania – lack of involvement.

Although it is a well-known fact that Moldova is the poorest among Romania’s regions, no

significant  corelation  between  negative  cultural  characteristics  and  the  respondents’non- performant status was identified.

Conclusions

The most frequent instrumental values (present in 4 regions out of 5) are affectiveness, ambition, competence,  cleanliness,  politeness,  responsibility.  Values  such  as   sincerity,   receptivity, creativity obtained  only  a  poor  percentage,  a  fact  which  confirms  the  idea  that  individual

initiative still needs to be cultivated in the Romanians’ case, for whom the competition mentality

is not part of the socially-accepted values yet. The simple correspondence method demonstrated that the region which gathers most of the modernity characteristics, (8 out of which 5, among the most representative, are to be found exclusively here) is Transilvania, thus being different from the rest of the regions.

Out of the negative informal institutions, considered to be representative for Romanians, the hierarchy  created by the respondents confirms the initial hypothesis of the dominance of the

„assisted” mentality and of the negative collective identity, which had a clear impact and with a poorer percent the task delay and envy. They demonstrate that even after 20 years of communism, the free and self-determined man’s mentality is not rooted, as far as the collective mentality isconcerned.  The  simple  correspondence  method  showed  an  association  between  the  ‚total approval”  response  and  Dobrogea  and  Moldova  for  the  „assisted”  mentality, and  between Dobrogea and the negative collective identity and task delay and Bucharest.

The results of the present research  confirm the fact  that if  motivation  exists,  behavior  can improve by internalising efficient formal institutions, and economic agents can thus appreciate

those values which enable the behavioral adjustement to the new institutional context, even though  this is a long-term learning process. The gradual increase of the population’s welfare doubled by corruption diminution at the level of national institutions are conditions which, added to the  population’s diffuse support , are imperatives for transition at the level of values and behavior.

Romanians lack  social trust and involvement , a fact which is demonstrated both by the present research and by studies performed by international studies: nevertheless, they increase capital and social welfare; this is why we consider that the alfa and omega for any institutional reform or of any  socio-political policy should be their support and development on a social level. Just like identity, trust is built by having as a point of departure the past –the sum of values and traditions, actions and motivating facts – all given value, widely-recognised and cultivated both at the group as well as at the community level.

We are convinced that the Romanians’ pessimistic obssesions regarding their own flaws canrighteously be abandoned. We have tried to demonstrate so far that the Romanians, as people, are neither superior nor inferior to others, and this is why we believe that only by trusting each othercan we have the life we desire.

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2010
03 Sep 2010

…….Spaga in Iasi – sondaj de opinie

 

Este spaga o institutie? Procentele spun ca da; 37,8% dintre ieseni au dat intr-o luna o “mica atentie” pentru a rezolva sau urgenta o problema.

Graficele de mai jos prezinta procentele de persoane ce au dat “o atentie” pentru diferite segmente. Observam ca spaga este data cu precadere de barbati (41.6%) fata de femei (35.8%). Rezultatele arata faptul ca spaga este data cu precadere in segmentul celor cu venituri ale gospodariei de peste 10 milioane lei lunar; in functie de varsta, rezultatele arata ca spaga este data cu precadere de tineri(21-30).

Perioada: 2006

Populatia vizata: populatia municipiului Iasi

Esantion: 967 gospodarii

Mod de eantionare: aleator

Eroare: 3,2% cu o probabilitate de 95%

Alte informatii: toate chestionarele au fost completate la domiciliul respondentilor

SONDAJ DE OPINIE REALIZAT DE INFOMASS

2009
14 Apr 2009

…….Noua ne pasa – Satu Mare

In anul 2011, la solicitarea Primariei, în municipiul Satu Mare s-a realizat un studiu privind viata sociala, asteptarile cetatenilor, multumirile si nemultumirile acestora privind serviciile administratiei. Studiul a fost realizat pe un esantion de peste 900 de persoane, cu o eroare de +/- 3.2%

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2007
31 Aug 2007

…….Radio – domenii de interes ascultatori

Extrase din studiul de audienta radio regional

Moldova,  urban peste 60000 loc., Universul: 1065000 persoane (15-75 ani)    Esantion: 1158 persoane, Eroare: +\- 2.9%

Sondajul a vizat obiceiurile de consum radio precum si audienta perincipalelor posturi de radio.

“Ce obisnuiti sa ascultati la Radio?”

 

 

 

[SWF]/wp-content/uploads/2011/01/b1.-ce-obisnuiti-sa-ascultati.swf, 550, 432[/SWF]

[SWF]/wp-content/uploads/2011/01/b2.-cel-mai-important.swf, 550, 432[/SWF]

[SWF]/wp-content/uploads/2011/01/b3.-tipuri-de-stiri.swf, 550, 432[/SWF]

[SWF]/wp-content/uploads/2011/01/domenii-de-interes-general-sondaj-de-audienta-radio.swf, 550, 432[/SWF]

“Care  dintre urmatoarele domenii va intereseaza in mod special?” (cu referire la radio)

 

Da % Nu %
%
muzica 61.2% 38.8%
starea vremii, meteo 55.9% 44.1%
probleme sociale 41.4% 58.6%
probleme de politica interna 37.8% 62.2%
probleme de politica externa 24.5% 75.5%
evenimente sportive 30.4% 69.6%
turism (calatorii si vacante) 20.4% 79.6%
medicina, sanatate, alimentatie 47.2% 52.8%
stiinta si tehnica 19.0% 81.0%
computere, software, IT, Internet 19.6% 80.4%
minoritati, comunitati etnice 3.2% 96.8%
auto moto 14.9% 85.1%
economie, finante, banci, curs valutar, b 25.3% 74.7%
moda, cosmetica, frumusete, intretinere 28.4% 71.6%
viata mondena (viata vedetelor, barfe) 24.9% 75.1%
religie 23.4% 76.6%
familia, viata de cuplu 28.3% 71.7%
copiii si educatia lor 28.0% 72.0%
evenimente/ stiri locale si regionale 30.5% 69.5%
sfaturi/ idei pentru casa si gradina, mesterit / reparat 17.3% 82.7%
paranormal, astrologie 14.7% 85.3%
bucatarie, retete culinare 25.9% 74.1%
publicitate / reclame 6.8% 93.2%
natura, viata animalelor, mediul inconjurator 20.3% 79.7%
criminalitate, infractiuni 15.2% 84.8%
concursuri cu premii 11.6% 88.4%
evenimente culturale, teatru, cinema 20.4% 79.6%
sfaturi juridice, legi 23.5% 76.5%
2007
21 Mar 2007

…….Sondaj – Munca in strainatate


Perioada: 2006

Populatia vizata: populatia municipiului Iasi

Esantion sondaj de opinie : 967 gospodarii

Mod de esantionare: aleator

Eroare: 3,2% cu o probabilitate de 95%

Alte informatii: toate chestionarele au fost completate la domiciliul respondentilor

Mai mult de doua treimi dintre ieseni ar accepta sa plece sa lucreze in strainătate daca cineva le-ar oferi un loc de munca. Doar 17,3% dintre ieseni declara ca nu ar accepta să lucreze in strainatate acestia fiind în cea mai mare parte a lor pensionari.

Desi 70% dintre ieseni ar accepta sa plece sa lucreze in strainatate, procentul celor care au incercat in ultimele 12 luni sa gaseasca un loc de munca in strainatate este doar de 21%.

Studiul asupra ieşenilor care lucrează în străinatate a fost realizat de INFOmass pe ieşenii care au rude (de gradul 1 sau 2) plecate să lucreze în străinătate ; acestia au furnizat informaţiile care interesau despre cei plecaţi în străinătate. Italia se dovedeşte a fi de departe ţara preferată a ieşenilor, 47% dintre cei plecaţi să lucreze în străinătate fiind în Italia. Pe locul II se situează Spania cu un procent de 11%. Studiul a inclus şi ieşenii plecaţi ilegal la muncă în străinatate. USA, Franta, Canada, Germania se găsesc deasemenea printre opţiunile ieşenilor.

Cine sunt cei plecaţi să lucreze în străinătate? Studiul INFOmass a evidenţiat un număr relativ egal de bărbaţi şi femei aflate la muncă în străinătate. Diferenţe semnificative le găsim în funcţie de vârstă, unde cei cu vârsta între 21-30 ani constituie aproape jumătate dintre cei plecaţi în străinătate. Deşi tinerii reprezintă principala categorie , totuşi şi segmentul cu vârsta de peste 40 ani reprezintă o categorie semnificativă cu un procent de 22%. Având în vedere nivelul studiilor , sondajul INFOmass arată că 42% dintre cei plecaţi au studii superioare.

Cei plecaţi să lucreze în străinătate, prin ajutorul trimis in ţară , au o contribuţie majoră la dezvoltarea economică a Iaşului. Jumătate dintre ieşenii care au rude plecate să lucreze în străinătate au declarat că sunt ajutaţi financiar, ceea ce înseamnă că aproximativ 1 din 10 familii ieşene este ajutată financiar. Dacă ţinem cont de faptul că in Iaşi sunt aproximativ 105 000 de familii ajungem la impresionanta cifră de 10000 de familii ieşene ajutate financiar de rudele din strainatate.

Chiar dacă ajutorul finaciar pe care îl primesc lunar este , pentru cei mulţi sub 200 de euro, totuşi avand in vedere numarul mare de familii ajutate lunar ajungem la o suma ce depăşeşte cu mult 1 000 000 de euro, bani care intră în Iaşi într-o lună.

sondaj realizat de INFOmass

2007
28 Jan 2007

…….Sondaj de opinie primaria Barlad

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2006
28 Sep 2006

Studiu de audienta Radio

Extrase din studiul de audienta radio, Moldova

Marime esantion: 1158 gospodarii

Tip esantion: probabilistic

Eroare: +/- 2.9 % cu o probabilitate de 95%
Perioada aplicarii pe teren a chestionarelor: 15.04 – 16.05.2006.

  • Din punct de vedere al cotei de piata, lupta pentru primul loc se duce intre posturile Kiss FM si Europa FM care inregistreaza valori foarte apropiate, 27.7% si 27.6 %.
  • Postul radio Iasi se situeaza pe pozitia a treia la nivel regional in mediul urban cu un market share de 10.4 %.
  • Pe locul patru la nivel regional se situeaza postul Romania Actualitati cu aproximativ 10 %.

In graficul urmator este prezentata detaliat evolutia ratingului pe sferturi de ora.

Ratingul mediu pe zona de prime-time (intervalul orar 7.00-10.00) este, pentru zona Moldovei, de 12.1 %

Graficul urmator prezinta detaliat pe sferturi de ora evolutia zilnica (luni-duminica) a ascultarii principalelor posturi de radio (Kiss FM, Europa FM, Romania Actualitati, radio Iasi) structurat pe locatii de ascultare.

Preferinte

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  • Majoritatea moldovenilor din mediul urban numesc ca post de radio preferat Kiss FM. Acest post este favoritul a aproximativ o treime din populatia de referinta. Pe locul doi se situeaza Europa FM cu 24.9 %.
  • Romania Actualitati este favoritul a aproximativ 14 % dintre ascultatori, in timp ce radio Iasi se situeaza pe pozitia a patra la nivel regional, fiind postul favorit a 8.1 % dintre ascultatori.

Weekly reach

Weekly Reach-ul se afla prin evaluarea procentuala a posturilor de radio ascultate cel putin 15 minute in ultimele 7 zile.

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  • Lider este Kiss FM cu 36.7 %, urmat la mai putin de un procent de Europa FM care inregistreaza valoarea de 36 %.
  • Locul trei este ocupat de radio Romania Actualitati cu 21.5 %. Postul Radio Iasi se situeaza pe locul patru cu un coeficient WR de 14.1 %.

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  • O analiza pe segmentul “comercial” (25-50 ani) releva ca cel mai mare Weekly Reach il are Europa FM cu 42.6 %, urmat de Kiss FM care inregistreaza 40.4 %.
  • Romania Actualitati se afla pe locul trei cu un coeficient WR de 17.2 %, in timp ce pe pozitia a patra se situeaza postul radio Iasi cu un WR de 10 %.
  1. 70 % din populatia de referinta la nivelul Moldovei asculta radio. Studiul releva ca in orasele cu peste 150.000 locuitori, proporia celor ce asculta radio este mai mare decat in cazul oraselor de talie medie.
  2. Persoanele cu venituri lunare personale si familiale mari si foarte mari au o predispozitie mai mare decat media (69.7 %) de a asculta radio comparativ cu persoanele cu venituri mici si foarte mici.
  3. De asemenea procente peste medie se inregistreaza si in segmentele ascultatorilor cu studii superioare (75.7 %) si varsta intre 35-50 ani (74.9 %).

sursa: sondaj realizat de INFOmass

coordonator: analist Stefan Ulea