Bine ati venit ! - Infomass 2001-2017 - studii si sondaje autentice x
20 Aug 2012

…….Studiu “Proiect Palas Iasi”

Valoare investitie: 50 milioane Euro

Obiective principale:

  • Identificarea atitudinii generale a populatiei fata de proiectul Palas
  • Identificarea asteptarilor segmentului tinta cu privire la contructiile, facilitatile si serviciile ce ar trebui implementate prin proiectul urbanistic Madison

Metodologie: anchete sociologice prin chestionar

Populatie vizata: populatia municipiului Iasi

20 Aug 2012

…….Studiu de Oportunitate deschidere Carrefour Bacau


Detalii: Studiu asupra oportunitatii deschiderii unui nou hipermaket in Bacau

Valoare investitiei :peste 20 milioane Euro

Obiective :

  • identificarea structurii detaliate a clientilor potentiali,
  • tipologiilor psiho-sociale de cumparatori
  • mixul de produs
  • asteptarile populatieipentru un shopping mall
  • bugete de timp liber
  • alte obiective confidentiale

Metode folosite: ancheta sociologica prin chestionar; esantion probabilist. Toate chestionarele au fost aplicate face to face

Esantion: peste 900 de familii din Bacau


Referinte : Thibault Mesnard,BRD-FRANTA divizia Sogeprom

18 Aug 2012

…….Arcadia – piata serviciilor medicale in regiunea Nord-Est

Esantion:  peste 3400  de persoane cu domiciliu stabil in regiunea NORD-EST a Romaniei, cu varsta de peste 18 ani.

 Eroare: 3.2% in Iasi si 2% la nivel regional,


Obiective vizate:

1. Notorietate Arcadia  – evolutia pe parcursul unui an a  notorietatii spitalului Arcadia pe fiecare oras din regiunea Nord- Est in parte,  cu un accent mai puternic pe sursele de informare
2. Imagine perceputa Arcadia – o noua sectiunea ca va avea ca baza indicatorii din studiu din 2011 dar se vor adauga noi elemente care sa ajute la identificarea cat mai exacta a imaginii percepute precum si asteptarile fata de serviciile Arcadia
(practic vom compara viziunea ideala de spital privat si ceea ce reprezinta Arcadia in acest moment – solicitare)
3. Nivel de incredere in serviciile medicale private in general si nivel de incredere in serviciile medicale oferite de Arcadia
4.  Identificarea si segmentarea potentialilor clienti (grad I, II, II, IV) precum si evolutia numaului lor si a gradului de acoperire
5. Identificarea clientilor actuali, descrierea lor precum si identificarea  si gradului de multumire fata de serviciile primite precum si intentia de a reveni la Arcadia
6. Identificarea tipurilor de afectiune pentru care clientii ar veni la un spital privat in general si la Arcadia in particulr
4. Testare de preturi pentru anumite servicii ( lista furnizata de beneficiar)
5. Cate persoane apeleaza servcii medicale private si cate servicii medicale de stat; Frecventa cu care apeleaza la servicii medicale private comparativ cu frecventra cu care se apeleaza la servicii medicale de stat
6. Cele mai des accesate servicii in clinicile private; cele mai des accesate servicii in clinicile de stat
7. Frecventa cu care sunt realizate analizele medicale – in special in scop de preventie si frecventa cu care se merge la medic
6. Auto-aprecierea statii de sanatate a populatiei si identificarea , la nivel de potentiala amenintare in urmatorii 5 ani a unor posibile afectiune
7. Identificarea tipurilor de afectiuni de care sufera populatia, gravitatea lor precum si intentiile lor cu privire la posibila rezolvarea sau amelioare a afectiunilor
8. Sectiune speciala pentru femeile cu potential ridicat de a avea un copil in urmatorii 5 ani.
9. Sectiune speciala pentru familiile cu copii sub 14 ani
10. Obiective speciale , contextuale stabilite de comun acoord cu beneficiarul


Referinte: Dan Fiterman, director general Arcadia


05 Sep 2010

…….Valorile angajatilor din Romania

Client : Universitatea Al. Ioan Cuza Iasi

 Date au fost culese de INFOmass. Analiza a fost realizata de Conf. dr. Livia Baciu
“Al.I.Cuza” Universitatea Iasi, Facultatea de Economie si Administrarea Afacerilor.

Metodologia cercetarii

Marimea esantionului eşantionului: 1003 persoane de peste 18 ani, apte de munca

Tipul esantionului: esantion probabilist, stratificat, bi-stadial

Criterii de stratificare: 8 arii culturale grupate pe provincii istorice,  mediul rezidential (urban-rural) si marimea localitatilor urbane (3 tipuri)

Esantionare: selectie probabilista a punctelor de esantionare pe baza listelor electorale

Numar de puncte de esantionare: 137 puncte de esantionare cuprinzand  strazi, comune si sate  din 88 de localitati.

Selectia gospodariilor: a fost realizata pe baza de pas statistic. Aplicarea chestionarului s-a realizat pe baza chestionarului de preselectie.

Reprezentativitate: esantionul este reprezentativ pentru populatia apta de munca din mediul urban si rural din Romania

Eroare: ± 3 % cu probabilitate de garantare a rezultatelor de 95%.

Validare: esantionul pe baza recensamantului general al populatiei

Interviurile s-au desfasurat la domiciliul subiectilor pe baza unui chestionar structurat




Ever  since  1944  Lucian  Blaga  suggested  the  existence  of  a  direct  connection  between  the occupied  space  and  the  way  the  collective  mentality  is  structured;  the  steppe  generates  a collective mentality different from the one created by the hill-valley alternation. Each people is dependent  on the space it occupies, the space history, on its culture; however, the resulting differences should not be discussed in terms of quality (some are better than others) but in differential, specificity terms110. This is the case because, before being a Romanian or a Chinese, a person  has some deep socio-psychological characteristics, which are common to all human beings.

Recent international research focuses mainly on cultural factors which draw a line between economic  performance,  work  discipline,  economic  thinking,  or  the  respect  paid  to  some traditional institutions like property or contracts. Culture influences institutional development. At the same time, the integration of cultural elements within the frame of  the institutions of society is a mechanism which leads to their own persistance111. In this context, it is necessary to be aware of the fact that certain behavior rules have a very slow changing rhythm, finding their origin in immutable cultural factors, while others can change to the extent to which the economic game is more attractive as far as the economic results are concerned. The inherited behavior rules and beliefs  are  constituted  by  and,  at  the  same  time,  reflect  the  cognitive  models  shared  by individuals, thus representing common knowledge in terms of expected and, at the same time, socially accepted behavior. These can hardly be changed and the main  reason for this is the ideology of a social community.

There are two or three dominant cultural patterns as far as the European level is concerned: traditionalism,  modernism,  and  post-modernism.  Of  all  the  European  countries,  Romania  is among the closest to traditionalism112, having the tendency to consolidate its traditional values thanks to the population’s disappointment regarding political, economic and social changes after the  fall  of  the  Communist  regime.  The  Romanian  government  introduced  hesitant  policies, dominated by compromise which brought no feeling of  positive change. As a consequence, the Romanians’ reluctance, as far as the power of state and the newly-created institutions, generally perceived as corrupt and inefficient, maintained socialism-influenced beliefs or managed to push society towards traditionalism and constantly cultivated the tendency towards not accepting the the modernising of values. This is why the analysis of formal-informal institutions in the context of value change becomes much more relevant in Romania’s case.


The data gathering method was the survey and the questionnaire was its instrument, applied at a national level, in April 2008, through the INFOMASS IAŞI company.

Of all the procedures used in surveys practice for   sample formation (aleatory, controlled and

mixed sample formation procedure), the mixed sample formation procedure was chosen and the stratified  sample formation method was applied. The strata were delimited according to some qualitative criteria (cultural areas, the residential medium) and quantitative criteria (the size of localities). The sample was  made up of sub-samples, created through selections at the stratum level.

The  following types  of  questions  were  used:  cloze  questions  (multiple  choice  and  dichotomic answers), open questions and partially open questions. Factologic and opinion-based questions were also included. The Likert scale was used to measure the intensity of opinions expressed during the survey.  This is a response scale on which the subject places his/her opinion between „agree” and


The questionnaire is made up of three parts:

– one part  which contains instrumental values (types of action), using 15 out of the 18 original instrumental values of the Rokeach questionnaire, presented as bipolar statements on a Likert

scale, on which the respondents had to express their approval, disapproval or neutrality;

– one part made up of negative informal institutions supposed to be characteristic to Romanians

(task delay, lack of ambition, taking/giving bribes or „gifts”, neglect and laziness, envy, lack of punctuality, the „assisted” mentality, negative collective identity), all these being presented in the questionnaire in the form of positive statements with the purpose of checking the respondents’ honesty,  considering that they would not overtly admit the fact that they are envious, lazy or oriented towards neglect;

– and one part which comprises a set of demo-economic variables (the level of education, the field of  activity  the subject activates in, the number of family members, monthly income, personal

wealth etc.)

The data analysis was achieved by using a series of statistic methods and techniques: tables, graphs, percents, correspondence analysis, analysis of variance.


As  far  as  the  first  set  of  questions  over  instrumental  values  within  the  Rokeach  value questionnaire is concerned the region analysis is synthesised in table no. 1 where the affirmative

answers are presented in percents.

Table no.1 The Regional instrumental values evaluation

Statement- value Moldova Buuresti Dobrogea Transilvania Muntenia
A 1 / Afectiveness 71 83 94 90 85
A 2 / Ambition 84 67 85,4 85 82,4
A 3 / Obedience 48 35 53,4 61 57
A 4 / Competence 84 69 99 95 87,5
A 5 / Courage 76 44 61 60 60
A 6 / Cleanliness 84 73 98 96,4 91
A 7 / Creativity 57 47 55 55,4 52
A 8 / Independence 78 68 85 80 76
A 9 / Tolerance 57 62,5 80 75 70
A 10 / Inteligence 62 53 61 65 60
A 11 / Politeness 86 78 97 97 88
A 12 / Receptivity 78 48 61 58 61
A 13 / Responsibility 92 75 77 85 85
A 14 / Sincerity 56 45 73 60 72
A 15 / Cheerfulness 45 35 65 44 49

Therefore as far as representative characteristics are concerned, with over 75% positive answers,

the following instrumental values are present in the historical regions:

1.  for  Moldova  –  ambition,  competence,  courage,  cleanliness,  independence,  politeness, receptivity, responsibility;

2. for Bucuresti – affectiveness, politeness, responsibility;

3. for Dobrogea – affectiveness, ambition, competence, cleanliness, independence, tolerance, politeness, responsibility;

4. for Transilvania – affectiveness, ambition, competence, cleanliness, independence, tolerance,

politeness, responsibility;

5. for Muntenia – affectiveness, ambition, competence, cleanliness, independence, politeness, responsibility.

We notice that, at the regional level, the most frequent values (present in at least 4 regions out of

5) are affectiveness, ambition, competence, cleanliness, politeness, responsibility. Values such as sincerity,  receptivity, creativity obtained poor results, which confirms the idea that individual

initiative still needs to be cultivated in the Romanians’ case, for whom the competition mentality

is  not  part  of  the  socially  accepted  values  yet.  The  correspondence  analysis  led  us  to  the following associations between the above-presented instrumental values and regions in table no.

2, where the ٧ sign indicates the presence of the characteristic.

Table no.2 The Association of instrumental values with the Regions

Statement- value Moldova Bucureşti Dobrogea Transilvania Muntenia
A 1 / Afectiveness ٧ ٧ ٧
A 2 / Ambition ٧ ٧ ٧
A 3 / Obedience ٧ ٧
A 4 / Competence ٧ ٧ ٧
A 5 / Courage ٧
A 6 / Cleanliness ٧ ٧
A 7 / Creativity ٧
A 8 / Independence ٧
A 9 / Tolerance ٧
A 10 / Inteligence ٧
A 11 / Politeness ٧ ٧ ٧
A 12 / Receptivity ٧
A 13 / Responsibility ٧ ٧ ٧ ٧
A 14 / Sincerity ٧
A 15 / Cheerfulness ٧ ٧

From the perspective of the two dimensions of the above-mentioned axiological orientations –

traditionalism and modernism or postmodernism, we notice that the region which gathers most of the  modernism characteristics (8, out of which 5, of the most representative, are exclusively found here)  is  Transilvania, which leads us to the conclusion that this region is the closest to modernism.

As far as the questions regarding negative informal institutions – considered to be representative for   Romanians  –  (slink  attitude,  task  delay,  lack  of  involvement,  neglect,  shallowness,

taking/giving  bribes,  laziness,  envy,  lack  of  punctuality,  the  „assisted”  mentality,  negative

collective  mentality)  are  concerned,  the  hierarchy  patterned  by  the  respondents  in  the  five historical  regions is synthetised in table no. 3, by gathering the total agreement and partial agreement percents.

Table no. 3 The regional evaluation of negative informal institutions (%)

Statement- institution Moldova Bucureşti Dobrogea Transilvania Muntenia
B 1 / Slink attitude 9 3 6 6 9
B 2 / Task delay 45 48 56 47 42
B 3 / Lack of involvement 11,4 5 11 6 8
B 4 / Shallowness 22 8 8 5 16
B 5 / Bribery 15,4 11 9 7 9,4
B 6 / Laziness 6 1 1 9 5,4
B 7 / Envy 36 44 40 36 31
B 8 / Lack of punctuality 20,4 7 21 10,4 18
B 9 / „Assisted” mentality 74 60 89,4 74 76
B 10 / Negative collective identity 57 48,4 72 67 63

Thus, a strong negative characteristic, with over 74% of the answers, is the „assisted” mentality

for Moldova, Dobrogea, Transilvania and Muntenia. As far as Bucharest is concerned, this characteristic is present in over 60% of the answers. The negative collective identity is present in

over 50 % of the positive answers in Moldova, Transilvania and Muntenia and in over 72% in

Dobrogea.The task delay characteristic is to be found at the limit between 40 and 50% in all the regions,  the greatest approval percentage being identified in Dobrogea with 56% percent. The well known Romanian envy is not statistically confirmed as a dominant characteristic, the result being between 31% and 44% in all regions.

The  simple  correspondence  analysis  led  us  to  the  following  negative  types  of  behavior

(institutions) associations:

– as far as the „assisted” mentality is concerned the association is made between the „total agreement”  and  Dobrogea  and  Moldova;  Muntenia  and  Transilvania  are  related  to  „partial


– as far as the negative collective identity is concerned, we notice an association between the

„total agreement” and Dobrogea; „I hardly agree” or „neither agreement nor disagreement” and

Bucharest; „total disapproval” or „partial approval” and Transilvania, Muntenia and Moldova;

– as far as the task delay characteristic is concerned, the association was confirmed by „total approval” in the case of Bucharest, while the inhabitants of Transilvania totally disapprove this.

The multiple correspondence analysis led us to the following associations between negative

behavior (institutions) and regions:

– for Moldova – the „assisted” mentality and envy;

– for Bucharest – envy;

– for Muntenia – the „assisted” mentality.

The  corelation  between  the  negative  informal  institutions and  the  respondents’  income

according to the region criterion registered a significant value for:

– for Bucharest– the lack of involvement, shallowness, and the „assisted” mentality;

– for  Dobrogea–  the  slink  attitude,  lack  of  involvement,  punctuality,  the  „assisted”

mentality         and negative collective identity;

– for Transilvania – lack of involvement.

Although it is a well-known fact that Moldova is the poorest among Romania’s regions, no

significant  corelation  between  negative  cultural  characteristics  and  the  respondents’non- performant status was identified.


The most frequent instrumental values (present in 4 regions out of 5) are affectiveness, ambition, competence,  cleanliness,  politeness,  responsibility.  Values  such  as   sincerity,   receptivity, creativity obtained  only  a  poor  percentage,  a  fact  which  confirms  the  idea  that  individual

initiative still needs to be cultivated in the Romanians’ case, for whom the competition mentality

is not part of the socially-accepted values yet. The simple correspondence method demonstrated that the region which gathers most of the modernity characteristics, (8 out of which 5, among the most representative, are to be found exclusively here) is Transilvania, thus being different from the rest of the regions.

Out of the negative informal institutions, considered to be representative for Romanians, the hierarchy  created by the respondents confirms the initial hypothesis of the dominance of the

„assisted” mentality and of the negative collective identity, which had a clear impact and with a poorer percent the task delay and envy. They demonstrate that even after 20 years of communism, the free and self-determined man’s mentality is not rooted, as far as the collective mentality isconcerned.  The  simple  correspondence  method  showed  an  association  between  the  ‚total approval”  response  and  Dobrogea  and  Moldova  for  the  „assisted”  mentality, and  between Dobrogea and the negative collective identity and task delay and Bucharest.

The results of the present research  confirm the fact  that if  motivation  exists,  behavior  can improve by internalising efficient formal institutions, and economic agents can thus appreciate

those values which enable the behavioral adjustement to the new institutional context, even though  this is a long-term learning process. The gradual increase of the population’s welfare doubled by corruption diminution at the level of national institutions are conditions which, added to the  population’s diffuse support , are imperatives for transition at the level of values and behavior.

Romanians lack  social trust and involvement , a fact which is demonstrated both by the present research and by studies performed by international studies: nevertheless, they increase capital and social welfare; this is why we consider that the alfa and omega for any institutional reform or of any  socio-political policy should be their support and development on a social level. Just like identity, trust is built by having as a point of departure the past –the sum of values and traditions, actions and motivating facts – all given value, widely-recognised and cultivated both at the group as well as at the community level.

We are convinced that the Romanians’ pessimistic obssesions regarding their own flaws canrighteously be abandoned. We have tried to demonstrate so far that the Romanians, as people, are neither superior nor inferior to others, and this is why we believe that only by trusting each othercan we have the life we desire.

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